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This would be a great place to give a bit more of the “long form” about this piece — some of the details about the story, etc. This way the video handles the process and these words do the heavy lifting behind the “why” for the piece to add another layer. Let those ADs see just how well you can talk about your work :)!
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Here I think talk about how you enjoy experimenting. What does it mean to you to give yourself “permission” to play with materials and methods? What sorts of “breakthroughs” does experimentation provide you in your work? Make those ADs want to give you a project with a wide lane for you to frolic in! :)